sexta-feira, 17 de dezembro de 2010

Kanehmann: Public Policy and Happiness

Daniel Kanehmann presented at TED Talks his findings on the relation between public policies and happiness.

His triggered question was: “Can public policies make people live happier?”

The Princeton professor starts off by defining happiness. There are two ways to perceive it. First, experiencing yourself, which relates to continuous life; and second, by remembering yourself through stories.

The founder of Behavioral Economics continued highlighting the importance of understanding how memory affects decision-making processes. The last emotion felt generally has the greatest impact.

He went on by stating that money and goals are two mechanisms to control happiness.

His team found out that money does not buy happiness, but households earning more than 60.000 dollars annually are more satisfied than those who live under this threshold.

Policy makers, therefore, have to be wary of policies addressing unhappiness. Money is not a panacea for every social problem but a punchline might be.

http://www.ted.com/talks/daniel_kahneman_the_riddle_of_experience_vs_memory.html

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